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Here’s your lead nurturing email checklist

Whether your company is reaching out to new clients or running with a B2B marketing (‘e-biz’) initiative, an email automation system can be invaluable in creating and nurturing leads for your business. But proceed with caution: while the benefits of a great email automation service can be significant, sending out bad, unprofessional communications can tarnish […]

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A Closer Look At Credit Card Fields

In the first of our Closer Look series, we’ll take one simple element of a customer’s e commerce experience and break it down to examine the nuts and bolts. This time around, we look at credit card fields – an often underestimated problem, and an area where the majority of companies can look to improve […]

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International eCommerce Forecast Shows Year On Year Growth

The potential of an ecommerce stores can be determined with the help ecommerce forecast of the year. We can see that the growth of ecommerce sales in overall percentage is very low and surprisingly small at around 9% in US and 12% in UK, but its still a unsustained growth. Times of change can often […]

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How many fields are enough? Getting customer forms just right

Put on a pot of coffee and settle in, it’s time to talk about customer forms. Pesky and unavoidable, customer forms are crucial to successful e-commerce practices. But, even though they are widely accepted by customers as a necessary chore – as we’re going to see – it’s not simply a case of ‘anything will […]

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How to Boost ROI with Cart Abandonment Emails

The cart abandonment rates are massive at an average of 67.4%. But this does not mean those sales are lost forever. Many of you may think shopping cart abandonment as a problem but that is not the case. Actually, Cart abandonment is not a problem. It is an opportunity where you can use cart abandonment […]

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