How Lack of Trust causes Cart Abandonment

Last updated on April 6, 2018

A research done by CIGI-Ipsos Global Survey found that 49% of shoppers lack trust in online stores.

This is perhaps one of the biggest reasons behind shopping cart abandonment.

No matter how good the quality of your products are, you cannot sit back and hope your customers will flock to your online store to buy from you.

Here are the biggest factors behind lack of trust in online retailers:

Poor Interface

Poor Interface

The number of online stores that have a terrible interface is staggering.

Some examples of a poor interface are unnecessary texts, distracting colors, misaligned layouts, poor typography and complex navigations.

Poor Product Details

Poor Product Details

Would you buy a headphone from a site that has a description that goes like ‘this is a good headphone.’?

Probably not. Your customers want full details regarding the products you’re selling.

Poor Reviews

Poor Reviews

Your site might sell an $80,000 worth Rolex for $500 but if there are 15 angry reviews about its quality, the chances of future sales go down exponentially.

Even customers who are fully committed to buying from your site can feel suspicious about your site’s credibility if they keep reading about disappointed buyers.

No Security Badge(s)

No Security Badge(s)

17% of online shoppers mentioned ‘concerns about payment security’ as a reason for abandoning their shopping carts.

This is nothing compared to the 61% of participants who decided not to purchase a product because it was missing a trust seal.

Online shopping in itself is not regarded as a safe method of purchasing mainly because there are thousands of customers who have had bad experiences with it. You can not only save your online store’s reputation but also contribute to increasing brand loyalty if you avoid these common mistakes of eCommerce business.

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