Exciting Features & Improvements Keptify Released in 2018 – The Complete Cart Abandonment Solution
Keptify’s development team has relentlessly spent the last year to improve our managed cart abandonment solution – to the extent that we decided to list them out in this article.
As we look forward to recovering even more of your abandonment customers, let’s take a look at the features and improvements we made in 2018:
1. Dedicated Shopify App
As the majority of online stores adapt to the trending world of hosted eCommerce platforms, Shopify has proved to be perhaps one of the best options.
We noticed a significant increase in demand for Keptify’s dedicated Shopify app and made sure to enrich the app with the same features that our conventional solution offers.
2. SMS Remarketing
Perhaps the most personal method of reaching your abandoned customers is through a device that they’re constantly engaging with – mobile phones.
According to comScore, American adult smartphone users spend an average around 2 hours, 30 minutes a day.
We launched our SMS re-targeting feature to tap into this opportunity and help our customers recover their abandoned carts in a matter of minutes.
3. Targeting New vs Returning Customers
When you know for a fact that a certain group of customers will regularly purchase from your online store, you do not need to necessarily provide them with a discount offer on every visit.
In fact, the whole idea of discount offers is their nature of time-sensitivity. When overused, it simply makes your online store look bad.
Taking this fact into consideration, Keptify launched this feature which allows your online store to serve different layovers with different offers to new and returning customers.
4. Remarketing based on referral/ads
Let’s admit it – paid ads are expensive. You’re already paying for customers to visit your site. Retargeting them with an additional offer will inevitably blow a hole in your budget.
This new feature of Keptify has been incredibly useful for our clients who spend a significant amount of their budget on paid ads – such as Google Ads, Facebook Ads, affiliate platform links and everything in between.
5. Remarketing based on Geo-Location
This is a great feature for online stores that serve a global audience. Using Keptify’s geo-location based retargeting, you can serve customized layovers, emails and SMS to a specific country’s traffic.
It comes in really handy while culturally diverse countries have specific festivals that aren’t celebrated around the world. Or simply, use it to drive more revenue from countries that aren’t performing well in your portfolio.
6. Remarketing based on Product Category
When it comes to personalized remarketing, the possibilities are endless – especially with an E-commerce store that sells a variety of products that fall under different categories.
In the process of optimizing numerous stores, we saw this opportunity to serve layovers/emails to visitors of a specific product category and it worked wonders!
7. Third-party integration on demand
Keptify already supports most of the popular CRMs such as GetResponse, Zapier, Twilio and MailChimp.
We came to realize that not all of our clients use just these CRMs and opt for niche-specific ones which most cart abandonment solutions do not integrate with.
As of 2018, Keptify offers third-party integration with any tool of your choice. There are still a lot of factors that need to be considered while delivering such a complex feature but rest assured, our development team is capable of delivering integration with your CRM.
To wrap it up, 2018 has been a great year for us here at Keptify as much as it has been for all of our clients worldwide. We believe that improving our managed service is a core aspect of delivering the best cart abandonment solution.
Ready to let us take care of your cart abandonment problem? Try Keptify free for 30-days and see for yourself why we’re the best cart abandonment solution.
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