How to become a successful online pet store
Starting an online pet store can be an exciting business venture for any entrepreneur who adores animals. In recent years pet products and services market has been on a growth sprout which is set to continue throughout 2020.
According to American Pet Products Association, the pet industry spending value is estimated to reach $99 billion in 2020.
This is a good indication for all the aspiring people who are looking to get into the pet/vet store industry.
In order to be successful in the online pet store business entrepreneurs need to always come up with new marketing ideas which would improve their stores’ sales, profitability and performance. So let us look into some of the key factors which might prove crucial to the success of your business.
1. Know your market
It is always a good to idea to research other online pet stores to ascertain which products are selling best and the way competition arrange their websites and feature products. Take notes of the prices that online pet stores sell their products and services, and make a list of items of your own merchandise that you would like to offer in your store.
2. Website interface and experience
A good website is the heart and soul of any e-commerce business. A site which is not user-friendly is bound to lose customers. As an owner of online pet store always make sure that your site is clean, simple and easy to navigate, this will ensure that customers have a smooth experience while browsing through your site and ultimately making that purchase decision.
3. Search engine optimization
This plays a vital role in the success of any online business. You need to make sure that your online pet store contains good keywords which will easily show up in search engines, this will make sure that the right people who are looking a specific merchandise will find your store. Also, it would be a good idea to hire an SEO expert to give a boost to your e-commerce store.
4. Advertising your store
This might be scary for most online business if you are on a tight budget. We have all heard of advertisement budgets spiraling out of control. However, if you are smart and know where to advertise it can really give a boost to your online store enabling it to tap into new markets. For an online pet store, you can consider placing low costs ads in publications and bulletins for a start and can eventually scale up to other platforms.
5. Social media presence
In today’s dynamic world just having a website is not enough for an e-commerce store. Social media platforms have taken the world by storm and it has also impacted businesses hugely. Make sure that you have a presence on all major platforms such as Facebook, Instagram, Pinterest, etc. This gives you a chance not only to interact with your customers in real time but also gives you a platform for running your advertisement and offers of your products and services.
6. Seasonal promotions and offers
Many online businesses rely hugely on festivities and occasions to boost their online sales. We have all heard of stores offering lucrative discounts and offers during events such as Black Friday, Christmas and New Year etc. You can also take advantage of such events to increase the conversions of your online pet store. This will also make sure that the contents of your site are fresh and updated frequently because of these new offers and promotions.
If you run a pet affiliate program, you can also increase your media presence by building strong relationships with your affiliate partners and getting them to promote your products actively.
7. Checkout and payment options
There are various payment options available to online store. Many businesses rely on heavily on Credit / Debit card payments, PayPal, AliPay, Apple Pay etc. to complete their online transactions. Having a secure payment option for your online pet store will enable your customers to checkout safely without having to worry about their information being misused.
8. Post sales service
This might get often overlooked by many online businesses due to their nature, but it plays a vital role in gaining customer loyalty. Post services can include anything from on-time delivery, exchange of damaged products and refund cases. Make sure that your store clearly states the time it takes to ship the product and whether not it ships internationally as well and the costs associated with it. In case of damaged goods make sure to outline the criteria for exchange and also when it comes to refunding a customer make sure that it is handled in the most professional manner possible.
9. Remarketing solutions
You may be wondering why remarketing solution. Let’s look at this way – you spend all your efforts for getting customers to your website but if they leave without making a purchase that can be a major loss for your online store. According to a recent statistics on shopping, cart abandonment rates have gone up by more than 75% globally. That is why if you are in the e-business market such as an online pet store it would be in your best of interest to invest in a good remarketing solution such as Keptify.
Remarketing solutions can be in many forms such as exit-intent popups, reminders and cart abandoned emails, which can help you recover more than half of our lost sales. You can also entice them with additional discounts, free shipping and other offers in your remarketing campaign in these solutions. What this would mean is that there would be a high chance of getting those customers to come back to your online store and completing that purchase.
Wrapping it up
It is never an easy endeavor running an e-business. There are so many dynamics in play which can lead to the success of your online store. Here we have only touched in brief some of the key factors which can help entrepreneurs give them a push in the right direction. If you are thinking about starting an online pet store or already own any kind of online store, keep in mind these factors as it could prove a vital difference in the success of your business.
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