6 Ways to Boost eCommerce Sales without giving Discount
Offering discounts and huge sales make you and your customers happy, your sales go up. It is a win-win situation, or is it?
We all know discounts are an easy way to increase your online sales or average order value fast but it turns out, it can actually harm your online business in the long term.
The Dangers of Discounting is that customers see that they have to pay less for your products and they believe that it’s worth much less.
The more the product is discounted, the lower the perceived value.
The overuse of discounts shows impacts to the price sensitivity i.e. when your product price return to the normal price, the customer may have a negative perception of your product.
Instead of viewing the discount offer as your major weapon that helps in increasing your sales, you need to figure out the methods to reach your sales potential. Your brand value and unique selling points are more popular and beneficial to increase your sales for the long term.
Ideas to Boost eCommerce Sales
Here are some marketing tips that will help you to boost your sales without devaluing your brand.
#1 Implement a loyalty program
Start by gaining the loyalty of your existing customers.
According to Slant Marketing, members of loyalty programs spend 13% more than average customers. You can use a loyalty program to offer rewards and perks to your most faithful customers. This way you will be able to attract new customers as well as keep existing members coming back.
Once you have an established loyalty program of your active customer base, then you can consider or run some targeted sales. This way, you can look at this as a thank-you as opposed to a tension-ridden endeavor at reducing costs for increasing your online sales.
#2 Highlight your unique selling point
For greater impact, highlight the unique selling points of your brand to your customer at the time of checkout. Make sure your shoppers get the information why your brand is great.
Shout out about your selling points – fast delivery, excellent customer service, a range of payment options or a refund facility. Sure these points are always in your header or footer or the fine-print but that is the for your website. The customer may be least attracted to that area. You need to make sure before abandoning, you make an impact on your shoppers with these unique selling points.
For example, every shopper may not have time to register and go through all those long processes to make the final purchase. At those times, check out as a guest option makes much easier for customers. This might just help the customers to place a quick order online on their commute into work.
Shout out about your unique selling points to your customers.
#3 Free shipping option
Nowadays, the customer has urged that Free Shipping is number one incentive at the time of making an online purchase.
We have run so many remarketing campaigns and on those campaigns, we found that Free Shipping policy encourages your shoppers to make the final purchase. This policy helped to generate a potential uplift for our customers.
One of our fashion customers have been using this policy for a while now and are able to uplift their conversion rate by up to 30% from the visitors who are about to abandon their carts.
In this Free Shipping policy, you can also add a certain spend threshold that your shopper has to meet to qualify. Obviously, the impact can be increased with the personalized and tailored messages. This kind of tactic can help you to uplift your online revenue by 96%.
#4 Get reviews
Did you know that only about 2 out of 10 online shoppers convert on their first visit to a website? This means that it does not matter what type of business you are operating, you need to build a trust in order to garner sales.
Therefore, customer reviews are one of the top ways to build customer trusts. In fact, 61% of the shoppers go with the review before making the final purchase. The reviews are trusted 12 times more than the product descriptions.
Don’t worry if you have no reviews yet, you can ask your genuine customers to write positives and post it for you. With those valuable reviews then you can use your social media to make the impact.
For your information, Reviews can lead to 18% upliftment in your product sales.
#5 Get Social
You need to show the people what their peers are up to in online shopping. Social media is one of the most powerful strategies to get your customers make the purchase.
According to Pew Research Center, 65% of adults were using social media sites in 2015 – almost a ten-fold increase since 2005. Now just imagine the percentage will be today. So, if you are not using social media to boost your business, products or services, now is the time to start immediately.
Your customers are already on various social media to engage and communicate with their favorite businesses and brands. Here you need to beef up your online presence to actively get engaged with your customers.
For example, you are providing blogs for your website which is limited within your site but if you use social media like Facebook and Instagram to generate buzz for your blog posts then your customers have the higher chances to know about you and your products.
One more thing, don’t forget about those new reviews. You can expand your exposure for positive testimonials by sharing these with your followers.
#6 Create a sense of urgency
We all know there are more online visitors who are browsers rather than the actual shoppers.
Most of the customer gets easily distracted, simply wander off and gets frustrated at the time of online buying process. At the time when the customer hits this situation, it’s a great opportunity to show them the sense of urgency for making their purchase solid.
Let’s get this clear with a simple example, make your holiday bookers aware that the hotel they looking for their trip is about to fill up quickly. Letting them know about the situation, makes them shift from browsing mode to booking mode.
This sense of urgency can be completely literal and much more effective.
Wrapping it up…
On the surface, offering flash sales and discounts seems like a promising strategy. Unfortunately, surface-level benefits are all you’ll get.
Instead, you need to increase your product’s value by offering added value alongside your products. And if you are still using the discount option to make your sale then even your valued customers will start to wait for the next sale or discount before making another purchase.
Regardless of which marketing strategy you dive into first, the sky’s the limit when you put on your marketing hat. Therefore, there are many ways which you can use to increase your conversion without giving the discount. Want to know more? Get in touch with us to make your online shopping experience more valuable.