The E-commerce Marketing Trends for 2019
Running an E-commerce company or service is becoming an increasingly popular way to start and run a business. There are much less overhead and leg-work than opening a retail location and there are a ton of different channels to help you sell and get your product in front of those who are interested in it.
This explosion in the E-commerce space has led to a lot of competition in the industry, and in order to stand out above the competition, you need to market effectively. However, what that means tends to change every year as there are new ways to market. With that in mind, this article will take a look at some of the largest E-commerce marketing trends for 2019.
The Increased Usage of Virtual Assistants
When you go into a physical retail store to buy some clothes or items, you are often greeted by a person who will help you find what you are looking for and answer any questions that you might have. In the past, that hasn’t happened at all in the E-commerce world, but that might soon change.
Virtual assistants can be featured on E-commerce sites and can help customers and visitors make their purchasing decisions by making suggestions, showing offers and helping you find what you are looking for. This will help to make digital purchases more “real” than ever and will ensure that making purchases online can be done more easily.
More Personalization Than Ever
Any way you look at it, customers like to give their business to those companies or E-commerce sites that treat them like an individual, and not just another customer. They prefer customized suggestions for products, customized emails, customized offers for products and more. Even something as simple as sending custom invoices with Freshbooks is a simple way to give more customization to your customers.
As things like Artificial Intelligence and machine learning start to become more common and important for E-commerce, don’t be shocked to see personalization take major steps forward in the coming year. However, providing such personalized features need a powerful hosting platform in order to make sure they’re delivered with ease. There are many different plans out there for your hosting needs. Learn more about it here: https://www.accuwebhosting.com/vps-hosting/windows
Influencer Marketing Rising to the Forefront
You might not notice all of the influencer marketing posts on your social media feeds, but rest assured, they are there. Influencers are all over the place as people like to make purchases based on reviews from people they know and trust, whether it is friends, families or yes, influencers.
Having someone notable in a certain industry promote to your products can be a great way to market effectively. Of course, it’s more attainable to find a micro-influencer (between 1000 to 10,000 followers/fans) who have high engagement. Businesses can make a great ROI when working with influencers, so be sure to consider for your E-commerce brand.
The Ever-Changing World of Social Media
While social media has been around for a while and is far from being a new marketing tool or concept, it is always evolving. How the users of each platform act, consume and use each app changes so often and there are always new ways to work it into your E-commerce strategy. Social media is the perfect place to build your brand and show your “personality” to customers and non-customers alike.
One thing that is very exciting for brands and E-commerce sites on social media is the rolling out of “shoppable” posts. These are social media posts that will allow viewers to simply tap a shopping bag icon on the top of the post to add the item to a cart for purchase. This could equal a lot more sales for brands who are big on social media.
Voice Searches Are the Future
Currently, when you make searches on places like Google or E-commerce sites, it is done by inputting text. However, many experts believe that within only a few short years, most people will be searching via their voice. This could have massive implications as E-commerce sites (as well as every other type of site) will need to adapt and change.
A variety of companies like Walmart and Lyft have provided services that are voice-based, and this is only going to become more popular over time as more and more people search with their voice. These voice search innovations will also change SEO forever as marketers will look to write in a more conversational tone. Instead of optimizing their content for what people write, it will be based on what people say.
The E-commerce industry is always changing and advancing, and these five trends could have a big impact on the space in 2019 and beyond. If you are still having trouble with configuring these marketing trends for your business, then get a free consultation from our marketing expert today and roll them out immediately.
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