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Why don’t we get upset by deceptive strategies like £99.99?

Last updated on February 8, 2018

Before moving forward, we need to ask ourselves – are psychological pricing strategies really deceptive? because at the end we get to keep £0.01 instead of giving it away. Actually, it is not deceptive, but rather a very transparent form of manipulation that is universally accepted by most of us. But the main question is why do we […]

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How Important are Product Reviews?

Last updated on January 25, 2018

Recent studies show that more and more customers are quickly losing their trust and interest in all forms of advertising these days. Why is that? Well, deceptive marketing activities and over promising promotions are the main reason behind this situation. They are turning eCommerce shoppers to look for product reviews before they purchase any products […]

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Top 5 Underlooked Mistakes Online Stores Make

Last updated on January 25, 2018

There are dozens of simple and common mistakes online stores make while competing, however, in this article, we have discussed top five of those mistakes in detail. 1. Not using the full potential of analytics.  Every online store should try and learn as much as possible about their customer’s behavior in order to increase conversion rate. Why our visitors are […]

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