Keptify Released New Features to Reduce Cart Abandonment Rate

Last updated on August 30, 2017

We are excited to let you know about our brand, new features to reduce cart abandonment rate even more effectively. Over a past year, our team has been working too hard to develop new features to reduce abandonment rate of our customers.

As you all know the abandonment rate is the ratio of the number of abandoned shopping carts to the number of initiated transactions or to the number of completed transactions. The typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91%. Cart abandonment rate is one of the major problems of the online shopping sites and booking engines.

Without a further ado let’s talk about our latest features;

1. Intelligent Targeting Behavior

As you all know layovers are generally used to grab the attention of visitors who are about to leave your website. Our intelligent exit-intent, device targeting, and timing based layovers will help you boost your conversion rate and revenue.

The term exit-intent have been growing popularly in the eCommerce world.

Exit-Intent technology exactly monitors mouse movements of website visitors and detect when a visitor is likely to leave the website without making a purchase. Right and attractive information at the time of leaving can help you reduce your cart abandonment rate.

We’ve introduced two new versions of intelligent exit-intent layovers.

Last Visited Product Layover

When your customers are visiting a product page and then suddenly decide to leave the page; a magical layover appears with the same product and a specialized discount code in it to ensure that the customers make the purchase.

Last Visited Product

Product List Layover

When your customers have added products to their basket but somehow they decide to leave, then a list with all the products in the basket will magically appear when the customer tries to leave the website. This layover will have your customized message and specialized discount code in it.

Product List Layover

Another function we’ve enabled for product list layover is that visitor can have the option to email the product list onto their email address for future references.

In an email, a customer will get the details of the products they have added to the cart. Customers will also have the option of returning back to the cart to complete the purchase.

You can try out all the latest layover features of Keptify in our new Keptify Playground.

A/B Testing

A/B testing is the process of comparing two versions of a web page to see which one performs better.  Keptify A/B Testing feature offering three different ways to target customers.

  1. By Referrer
  2. By Country
  3. By URL

Based on above-mentioned metrics you can test over different layovers on different pages to identify which page or layover converting more and which works best for you.

AB Testing

2. Profiling

We’ve enabled advanced profiling feature to give real and exact information about visitors actions and their behavior. Profiling feature of Keptify will give you data in visualized form to provide basic idea about your traffic which is converting and which isn’t.

In Profiling you will get 8 different metrics to track the efficiency of your campaigns on the basis of visitors. It simply enables you to select targeted audience and help you choose where to spend your time and money to improve your conversion rate and ROI. Profiling has three different categories.

Profiling Feature of Keptify

3. Reporting

Reporting feature of Keptify will help you decide which metric data is more powerful in comparison to the others. You will see amount and number of orders/session visited by the visitors with their respective percentage and figures. For reporting features, we are giving you 4 different reports and 8 different metrics to track all the details effectively.

Reporting Feature of Keptify

4. Facebook & Ad Roll Remarketing

Retargeting is a powerful branding and conversion optimization method. Remarket to customers using our software that integrates with Facebook Ads and Adroll. Use our analytics to deliver targeted ads to customers that have already been exposed to your message. Remarket to cart abandoners, customers from specific regions, previous buyers and more! These ads have a higher engagement because you’re promoting to leads that already visited your website. Facebook Ads or Adroll combined with our analytics gives you a powerful way to reach your audience.

Facebook & Adroll Remarketing

Please let us know your view about our latest features. If you are really interested then If you are really interested then just leave a message at or you can schedule a call. We will try to get you as soon as possible.

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