Cart abandonment software – Ultimate weapon for eCommerce success

Last updated on April 22, 2020

For any ecommerce store owners, cart abandonment is a headache that cannot be shaken off easily. The reason is simple and clear. Visitors are really close to converting into customers but for some reason, they don’t.

When customers put items in their cart in which they are extremely interested but don’t complete the purchase or checkout, it’s likely that they will purchase those items but most probably not from your eCommerce store.

That’s when you really need cart abandonment software for your store. It plays a heroic role and rescues those abandoned carts. Cart abandonment softwares like Keptify identify any kind of behavior that may lead to abandoned carts and use their magic to encourage shoppers to complete their purchase.

Let’s get the complete idea how Keptify works its magic to help you fix your cart abandonment and make a way towards gradual success.

Cart Analyzer

Before taking any step ahead while recovering your carts, the first thing you need to have is the proper and complete information about why your visitors are leaving their basket unattended.

Keptify’s cart analyzer feature provides you a full profiling data on your visitors. Such as – visitor’s geographic location, device, browser, time spent on your website, pages visited, items added and much more. These data may seem basic but are very effective that will assist to make a powerful step in building segmented and targeted strategies ahead.


Segmented and Personalized Targeting

Collected information on visitors allows us to construct a segmented group and according to that a personalized campaign. Once you do that, another thing is to create a content based on those cart attributes.

The content should be as simple as possible and encouraging enough to make the visitors hit that checkout button. Don’t forget to include the real-time updated and their cart details.


Channel Personalization

Once you are done with content and campaigns, the next step is to choose the medium which your visitors mostly prefers.

Identify the variables such as – the most preferable time they will view your message or email, which device they are on: mobile, tablet or laptop and so on. This will give you an idea to design your creatives accordingly and showcase the main points your visitors need to see.

channel personalization

Powerful Scheduler

Now it’s time to set-up the campaigns with visitors behavior and time duration. This will allow you to schedule when and how your visitors are going to view your information.

Set your Layover settings

For onsite targeting, you can set variables like – referral(from google, bing etc), cart value and quantity, no. of pages visited, all visitors or new visitors, product categories and much more.

Layover works on an exit-intent technology.


Automate your Email campaign

For email campaign, you can set variables like – time(hour, minute and second), geographic location(exclude or include), email address collected(layover or checkout) and much more.

You can automate a series of email cart funnel with respective offers and contents based on your customer’s interests and actions on your site.


Responsive Templates

Keptify helps you create a beautiful, creative and device responsive email and layover designs with very rich composure. They look and works great on all available devices.


SMS Remarketing

Keptify’s SMS remarketing sends your customers back to the transaction they left behind, no matter what device they abandoned on.

A personalized message with the visitor’s name is sent with the link to the checkout page or an abandoned cart. Keptify’s algorithm sends SMS from your own country code.

SMS Remarketing

Facebook Messenger Remarketing

Keptify’s Facebook Messenger Remarketing persuades your new visitors to subscribe to your messenger list and you can use it for customer engagement and retention.

Facebook Messenger Remarketing

Implementing Cart Abandonment Software for your business

Once you are running an online business, implementing a cart abandonment software is a must but the question is where to find a reliable and trustworthy one?

Keptify has been keen on this field for many years and is very easy to start with. All it takes is a few minutes of your precious time and it’s all good to go with an excellent team of experts.  You can sign up for a FREE 30-day trial to decide whether its a perfect fit for your business.

There is no fixed cost, No cancellation fee and is entirely on onperformance-basis. If you have any kind of queries, we can even provide you a FREE CONSULTATION with our conversion optimization experts at any suitable time of yours.

FREE eBook: 7 Deadly Sins of e-Commerce that cause Cart Abandonment [with Solutions]

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