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How Important are Product Reviews?

Several recent studies have shown that more and more customers are quickly losing trust in most forms of advertising. Why is that? Well, deceptive marketing activities and over promising promotions are to blame for this. They are turning eCommerce shoppers to look for reviews before they purchase a particular product or service. This is, after […]

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Top 5 Underlooked Mistakes that Online Stores Make

There are dozens of common mistakes that online stores make, however, five of these have made it to the top. 1. Not using the full potential of analytics.  Every online store should try and learn as much as possible about customer behavior in order to increase conversion rates. Why our visitors are not buying more of what we sell? Why so […]

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