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Google Tag Manager to Save Cost & Effort – Keptify

As an online business,there are a flood of services you would be attracted to. These services may simply range from popular services such as Google Analytics and Google Adwords to modern and trendy re-marketing services. Some have already proved themselves in the market and some are still on the way to prove themselves to be […]

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What is Marketing Automation Like with Keptify?

Automating the task of marketing can save a lot of time and effort. You can simply imagine the effort it takes if you need to continuously inform/update information regarding your campaign. Plus it also doesn’t make sense if you couldn’t customize your campaigns according to various attributes of your customers. With Keptify, we have come […]

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What online shoppers really want?

Have you ever wondered what are the reasons why more and more shoppers turn to online stores instead of hitting up brick-and-mortar shops? Is it discrete purchasing, better prices or is it simply more convenient? Check out this interesting infographic created by Nextopia, to find out exactly what people are looking for when shopping online.

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Why don’t we get upset by deceptive strategies like £9.99?

But first we must ask ourselves – are these psychological pricing strategies really deceptive? After all, we get to keep the £0.01 instead of giving it away. It is not deceptive, but rather a very transparent form of manipulation that is universally accepted by most of us. But why do we accept it? Now let’s cover […]

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How Important are Product Reviews?

Several recent studies have shown that more and more customers are quickly losing trust in most forms of advertising. Why is that? Well, deceptive marketing activities and over promising promotions are to blame for this. They are turning eCommerce shoppers to look for reviews before they purchase a particular product or service. This is, after […]

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