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What eCommerce Analytics Teaches us About our Customers.

Netflix, Amazon, Ebay. Besides the fact that these companies wouldn’t exist without the internet, they do share another common trait that massively contributes to their positions as multi-billion dollar global companies: data. Much touted (and rightfully so) as the lifeblood of the modern organization, data has become the currency that sets businesses such as the […]

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Why Mobile Marketing is so Important to Drive Customers Back to Your Online Store

As companies seek to move towards recurring revenue models where possible, those who operate outside of it must find more creative ways of building lasting relationships with their customers who may or may not come back to make another purchase. One way to do this is to use mobile marketing to drive single sale customers […]

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How Keptify Connects the Dots to Reduce Cart Abandonment

Grabbing a lead’s attention is tough. Holding it is even tougher. E commerce business owners are competing in a tough market space and the internet’s fair game for anyone with a product and a Shopify account. As you compete with other e commerce companies from across the globe, the noise that’s out there can drown […]

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Why Automation and Personalisation aren’t Two Polar Opposites

Striking the balance between personalising your products and services while ensuring that automation takes care of the traditional legwork seems to be tripping up quite a few e commerce businesses. And who can blame them? With a pageantry of “solutions” “tools” and “tricks” to reach “more customers” in more “meaningful ways”, online business owners are […]

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Make first Impressions Count with Three Simple eCommerce Strategies

If only there was a metric for measuring a company with a great product that just happens to suck at marketing, online retailers would spend less time pulling their hair out over under-performing e commerce strategies and more time making sales. But if it was that simple, everyone would be an e commerce millionaire. If […]

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