How to Create Non Intrusive Mobile Banners?

Google has recently announced a change in its plan for Mobile Users. According to this new plan, it will actively discourage intrusive pop-ups on mobile phones.  Helping users easily access content on mobile.

Intrusive mobile banners, What do we mean by that?

By intrusive, it means the pop-ups which show up immediately after clicking on a site or while users are observing the site. These pop-ups not only block the main content but also provide a poor browsing experience to users. These can also be highly troublesome on mobile phones because the screens are smaller and you have to put on extra effort to close such popups.

But now, this trend can be expected to reduce after Google decides to rank such sites lower. This simply means the sites which include such pop-ups will be ranked lower than the site which directs users straight towards the main content.

Some of the examples of such interstitials, as per Google, which will be affected by this decision are:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.

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  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.

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  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

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What is the impact on Keptify?

Now a question may arise, what will be the impact of this decision on the layovers or banners we design with Keptify? Will it be affected? Well, the happy answer is “NO”!

The reason behind this is that this restriction doesn’t apply for banners, which uses a reasonable amount of screen space and only show up based on exit technology when a user qualifies for it. With Keptify, we always focus on small banners and our technology doesn’t abusive usage of space. So your banner should show up just like this:

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Also, the point to note here is that the layovers of Keptify are “exit intended” and so it’s not in the threat zone. Also, Keptify only triggers a layover in case a user meets criteria like the number of page views and does not block content in the first instance of viewing the page.

Thus, you can carry out your remarketing activities without any hesitation! Also, make sure your remarketing efforts should stimulate users and not irritate them.

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