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What eCommerce Analytics Teaches us About our Customers.

Netflix, Amazon, Ebay. Besides the fact that these companies wouldn’t exist without the internet, they do share another common trait that massively contributes to their positions as multi-billion dollar global companies: data. Much touted (and rightfully so) as the lifeblood of the modern organization, data has become the currency that sets businesses such as the […]

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Why Mobile Marketing is so Important to Drive Customers Back to Your Online Store

As companies seek to move towards recurring revenue models where possible, those who operate outside of it must find more creative ways of building lasting relationships with their customers who may or may not come back to make another purchase. One way to do this is to use mobile marketing to drive single sale customers […]

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Why Automation and Personalisation aren’t Two Polar Opposites

Striking the balance between personalising your products and services while ensuring that automation takes care of the traditional legwork seems to be tripping up quite a few e commerce businesses. And who can blame them? With a pageantry of “solutions” “tools” and “tricks” to reach “more customers” in more “meaningful ways”, online business owners are […]

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Exit-Intent Technology to Boost eCommerce Conversion

Exit-Intent technology allows you to convert an abandoning visitor into subscribers and customers. This means with the help of exit-intent technology you can increase your eCommerce conversion rate.  Even it is possible to combine exit-intent technology with your popups or full-width welcome screens to grab more attention and convert your visitors into subscribers or customers. To […]

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6 Ways to Increase Shopify Conversions

Attracting customers to your website and converting them into sales is challenging and crucial. Conversions are fundamental. It is a great moment when a usual customer visits your site and purchases on of your product. Accordingly, it’s your duty to make your customer journey shorter, easier, guidance and more enjoyable. Through uncompromising and precise management […]

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