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6 Ways to Boost eCommerce Sales without giving Discount

Offering discounts and huge sales make you and your customers happy, your sales go up. It is a win-win situation, or is it? We all know discounts are an easy way to increase your online sales or average order value fast but it turns out, it can actually harm your online business in the long […]

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Shopping Cart Abandonment Reasons and Solution

What is Shopping Cart Abandonment? When a visitor visits your website and surfs, also adds some products to their basket but then leave at the time of completing the final purchase. Shopping cart abandonment is one of the major problems for eCommerce sites. In words, it is almost considered as a plague for an online […]

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What eCommerce Analytics Teaches us About our Customers.

Netflix, Amazon, Ebay. Besides the fact that these companies wouldn’t exist without the internet, they do share another common trait that massively contributes to their positions as multi-billion dollar global companies: data. Much touted (and rightfully so) as the lifeblood of the modern organization, data has become the currency that sets businesses such as the […]

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Why Mobile Marketing is so Important to Drive Customers Back to Your Online Store

As companies seek to move towards recurring revenue models where possible, those who operate outside of it must find more creative ways of building lasting relationships with their customers who may or may not come back to make another purchase. One way to do this is to use mobile marketing to drive single sale customers […]

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Why Automation and Personalisation aren’t Two Polar Opposites

Striking the balance between personalizing your products and services while ensuring that automation takes care of the traditional legwork seems to be tripping up quite a few e-commerce businesses. And who can blame them? With a pageantry of “solutions” “tools” and “tricks” to reach “more customers” in more “meaningful ways”, online business owners are understandably […]

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