Why don’t we get upset by deceptive strategies like £9.99?

But first we must ask ourselves – are these psychological pricing strategies really deceptive? After all, we get to keep the £0.01 instead of giving it away. It is not deceptive, but rather a very transparent form of manipulation that is universally accepted by most of us. But why do we accept it? Now let’s cover […]

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How Important are Product Reviews?

Several recent studies have shown that more and more customers are quickly losing trust in most forms of advertising. Why is that? Well, deceptive marketing activities and over promising promotions are to blame for this. They are turning eCommerce shoppers to look for reviews before they purchase a particular product or service. This is, after […]

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