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How Keptify connects the dots to reduce cart abandonment

Grabbing a lead’s attention is tough. Holding it is even tougher. E commerce business owners are competing in a tough market space and the internet’s fair game for anyone with a product and a Shopify account. As you compete with other e commerce companies from across the globe, the noise that’s out there can drown […]

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Why automation and personalisation aren’t two polar opposites

Striking the balance between personalising your products and services while ensuring that automation takes care of the traditional legwork seems to be tripping up quite a few e commerce businesses. And who can blame them? With a pageantry of “solutions” “tools” and “tricks” to reach “more customers” in more “meaningful ways”, online business owners are […]

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Make first impressions count with three simple e commerce strategies

If only there was a metric for measuring a company with a great product that just happens to suck at marketing, online retailers would spend less time pulling their hair out over under-performing e commerce strategies and more time making sales. But if it was that simple, everyone would be an e commerce millionaire. If […]

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Exit-Intent Technology to Boost eCommerce Conversion

Exit-Intent technology allows you to convert an abandoning visitor into subscribers and customers. This means with the help of exit-intent technology you can increase your eCommerce conversion rate.  Even it is possible to combine exit-intent technology with your popups or full-width welcome screens to grab more attention and convert your visitors into subscribers or customers. To […]

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6 Reasons that Can Cause Higher Bounce Rate

You might have heard the term “bounce rate” which means the percentage of visitors to a particular website who navigate away from the site after viewing only one page or leaving the site immediately without performing any sort of action. The below metrics is derived from Google Analytics. Which is freemium web analytics service offered […]

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